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Los Angeles Olympic Games

Client: City of Los Angeles
Role: Lead Creative
Agency: 72andSunny

In collaboration with Mayor Garcetti's Office and the non-profit committee LA 2028, we led the effort to bring the Summer Olympic Games back to Los Angeles. A small nimble team worked together to create the iconic candidate city logo, films, social content, and the la28.org hub. While the pitch was originally for the 2024 games, I’m still forward to seeing the 4x100m Medley Relay in person.

Site of the Day: FWA, Communication Arts, Awwwards

Launch Site >

Produced multiple films to to rally the city and promote Los Angeles as a place that looks like the future — the perfect backdrop for the Summer Games.

Created interactive content for the 270º experience at the USA House in Rio during the 2016 Summer Games (LA Mayor Eric Garcetti taking it for a spin)

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Designed and built LA28.org from the ground up to clearly articulate the vision of LA's bid and excitement of Angelenos.