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Starbucks College Achievement Plan

Client: Starbucks
Role: Lead Creative
Agency: 72andSunny

This was a special project with Howard Schultz & Starbucks. To announce their latest employee benefit, a no-strings attached 4 year college degree, we created a film about the young adults it would impact the most. This played at a live event in NYC attended by hundreds of employees, including those in the film, and special guests like the U.S. Secretary of Education. It was then released to the press where it attracted over 2 billion media impressions. 
 

 
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