I joined forces with ba\a co-founders Natalie Holloway and Maximilian Kislevitz to help them launch a new fitness product company in 2017 with nothing more than ambition and a 1st product prototype. I designed the brand mark logo and created the launch product photography, videos, and package design. ba\a has now gone from a scrappy startup to a SharkTank funeded, internationally distributed company. In the process, I got a front seat masterclass in entrepreneurship, social media strategy, and growing love for a lifestyle brand.
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