Andy Hekimian
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Circle + USDC Brand Design

Client: Circle
Role: Creative Director
Collaborations: Brand New School, Buck + Mother Design

Built an iterative and flexible design system for the Circle brand. The 2D & 3D forms, animation, and motion systems were crafted to be versatile across surfaces to communicate common themes of Responsible Innovation, Interoperability, and Transparency.

 

USDC Product Brand Redesign + Launch

Led the creation of the brand design guidelines for Circle’s primary product, USDC. It’s the only Stablecoin purpose built and open for anyone to use but also enterprise grade so institutions can trust it. The system is refined yet human, precise yet approachable.