Role: Creative Director
Collaborations: Brand New School + Hovercraft
During a milestone moment for the brand, debuting on the NYSE, we took over NYC to own our own narrative of who Circle is and what we do. The campaign was called “That’s Money Built Different” and was embodied across dimensional digital Billboards, a fleet of vintage taxis, branded skyline illuminations, and even a 16’ acrylic bull sculpture - all made different.
The “Transparent Bull” attracted such large crowds the NYSE President arranged for it to be permanently installed in the institution’s lobby to greet visitors.
Coordinated a Circle branded skyline on listing day with open source tech by Spireworks
Role of Ai:
With extremely fast production and launch timelines we used generative tools to build the world and rapidly explore texture and forms that evolved into the final animations. It was integral to conceptualize the Transparent Bull sculpture, guiding the work of the fabrication team and structural engineers
