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Circle - That's Money Built Different

Role: Creative Director
Collaborations: Brand New School + Hovercraft

During a milestone moment for the brand, debuting on the NYSE, we took over NYC to own our own narrative of who Circle is and what we do. The campaign was called “That’s Money Built Different” and was embodied across dimensional digital Billboards, a fleet of vintage taxis, branded skyline illuminations, and even a 16’ acrylic bull sculpture - all made different.

The “Transparent Bull” attracted such large crowds the NYSE President arranged for it to be permanently installed in the institution’s lobby to greet visitors.

We didn’t just advertise on cabs, we changed the canvas. Our fleet of vintage cabs took over the streets of NYC carrying our message about a newer, faster, way to move money.

Coordinated a Circle branded skyline on listing day in partnership with Spireworks

 

Role of Ai:
With extremely fast production and launch timelines we used generative tools to build the world and rapidly explore texture and forms that evolved into the final animations. It was integral to conceptualize the Transparent Bull sculpture, guiding the work of the fabrication team and structural engineers