We didn’t just advertise on cabs, we changed the canvas. Our fleet of vintage cabs took over the streets of NYC carrying our message about a newer, faster, way to move money.
Coordinated a Circle branded skyline on listing day in partnership with Spireworks
Role of Ai:
With extremely fast production and launch timelines we used generative tools to build the world and rapidly explore texture and forms that evolved into the final animations. It was integral to conceptualize the Transparent Bull sculpture, guiding the work of the fabrication team and structural engineers