270º experience at the Rio Summer Games
Created interactive content that brought the LA Games vision to life – LA Mayor Eric Garcetti takes it for a spin.
LA28.org
Built the site from the ground up to clearly articulate the vision of LA's bid.
Client: City of Los Angeles
Role: Lead Creative
Agency: 72andSunny
In collaboration with Mayor Garcetti's Office and the non-profit committee LA 2024, I helped lead the marketing effort to bring the Summer Olympic Games back to Los Angeles. A small nimble team worked together to create the iconic candidate city logo, films, social content, and online hub. Throughout the process we recruited Los Angeles and Olympic luminaries to join the campaign (Kobe, Janet Evans, Will Ferrell, Greg Louganis, Jessica Alba, Roy Choi, Niki Nakayama, & Reggie Watts to mention a few). The city’s pitch successfully co-won to host with Paris in 2024 and Los Angeles in 2028. Hell yeah I’m looking forward to seeing the 4x100m Medley Relay in person.
Site of the Day: FWA, Communication Arts, Awwwards
Created interactive content that brought the LA Games vision to life – LA Mayor Eric Garcetti takes it for a spin.
Built the site from the ground up to clearly articulate the vision of LA's bid.
