In the middle of the pandemic, musicians and fans alike were craving the concert experience. But no one was allowed to gather together. Messenger launched a built in feature where connected friends could watch a live stream on video chat together. This product campaign centered on exclusive branded content series in-product: a concert by friends, for friends using the Watch Together feature in Messenger as well as custom Soundmojis and Sticker Packs.
Role: Head of Creative
Agency: Creative X
