Long Form - narrative stories about real FB Groups around the world
To show how so many unique communities help each other to do More Together, I led a series of phased campaigns celebrating the range of quirkiest to most profoundly helpful Facebook Groups. We worked with real Group admins and members to show the best of their communities all over the world.
Role: Creative Director
Agency: Creative X and W+K
Long Form - narrative stories about real FB Groups around the world