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Levi's x Doug Aitken

Client: Levis
Role: Creative Director
Agency: Fake Love / AKQA

Along with a great team at Fake Love NY, I led creation of physical tools & spaces for artists for a cross country event curated by Doug Aitken and sponsored by Levis. Four antique objects were reimagined as web-enabled tools: a 1901 Underwood Twitter typewriter, a 1956 Gibson SoundCloud guitar, a 1939 Bolex Instagram videocam, and 1958 Graflex Instagram 4x5 camera. Each were activated with a special VIP leather wristband with an RFID chip built-in. They traveled aboard the Station to Station train and were used by artists to document the tour from Washington DC to Los Angeles.

Cannes CyberLion Winner x2

Launch Site >

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Designed a custom RFID system of bracelets and readers into each device. After logging in via a registration site, a simple swipe of the arm automatically logs you into your social media accounts.

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Actual Instagram uploads from the 1953 Graflex camera onboard. #makeourmark

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