Client: Circle
Role: Creative Director
Collaborations: Even/Odd + CANADA
Circle is the leader of an entirely new industry, building stable money on the blockchain - a dollar that’s more equitable, reliable, and available for anyone around the world to use. I led campaigns first about those who break past traditional boundaries to lead the way on culture and innovation. Then, about the way money is changing and becoming more open—like everything else on the internet. Finally, for the IPO, a NYC takeover about how USDC is Money Built Different.
A rallying cry for a more open financial infrastructure that works like the rest of our digital life – fast, easy, and accessible to anyone in the world.
For Circle’s IPO, we took over NYC with a branded message about what we build and how it’s different – and how it solves the key problems with money.
A content series that explores how innovation helps push past existing borders and boundaries.
